Reliance Trends, the apparel, luggage and accessories specialty format of Reliance Retail Ltd., swept four awards at the recently held ASIA Retails Congress 2012. Held on Tuesday, 14th February 2012 at the TajLands’ End, Mumbai, Reliance Trends surfaced as the winner of the prestigious ‘Retailer of the Year – Fashion & Lifestyle’ Award, pushing ahead of many top and established names in the business. Reliance Trends also bagged three additional awards including Retail Leadership Award, Innovative Concept Award and the Marketing Campaign of the Year Award.
Reliance Trends COO, Akhilesh Prasad, who was conferred the Retail Leadership Award,attributed his success to the customers who have shown preference for the brand and a dedicated team that has worked relentlessly towards building brand Reliance Trends as the most preferred fashion destination across the country. Being awarded top honours for path-breaking and outstanding retail approach aimed at democratizing fashion, Reliance Trends feels humbled by the recognition its efforts have finally brought about. ‘The Toon Fest’campaign, held at Reliance Trends stores across the country, won the company Retail Marketing Campaign of the Year Award. With characters from various animated kid-shows flocking Reliance Trends stores, ‘The Toon Fest’ campaign was distinct for offering a wholesome retail experience for the entire family. On the other hand, ‘Performax’, the active sportswear brand from Reliance Trends,was recognised for product innovation and bestowed with Innovative Retail Concept Award. This brand of sports
wear is a value based offering which promotes active lifestyle and offers consumers unique functional benefits and trendy styles at great prices.
Reliance Trends spokesperson said, “Quality, fashion, style and value are the essence of Reliance Trends and have helped us emerge as a key destination for fashion for consumers across the country. We have become India’s largest and most favoured destination for fashion by providing a never before experience with a well-designed ambience and great quality products at most competitive prices. The ASIA Retail Congress was a great forum to showcase our strides in the field of fashion and retailing and these awards demonstrate our drive towards excellence.”
Over the years, Reliance Trends has been relentlessly working towards redefining and reinventing the fashion and lifestyle market with its value-based products and services. Staying true to the Reliance way of things, the subsidiary has gone on to incorporate several value-based additions to its format, making sure customers get the benefit of best price and best quality through every aspect of Reliance Trends concept.