Mumbai Indians with an international appeal is invariably known for its peculiarity for introducing something innovative. With its association with Walt Disney, this time it has once again proved its exclusiveness. This banding together of Mumbai Indians and Walt Disney surely opens up new doors for brand innovativeness. Other than the acquisition of the most expensive team in the year of 2008 for $111.9 million, Nita Ambani had amazed everyone by being invulnerable to criticism and has strengthened the team throughout these years. With Mumbai Indians winning the Champions League Twenty20 and being the runners – up in the IPL tournament last year, it has proven to be a competent team.
With the recent cherished century of centuries scored by the Master Blaster Sachin Tendulkar who leads the Mumbai Indians team and the beloved Mickey cheering for it, Mumbai Indians already seems to have gathered momentum.
Speaking about the financial status of her franchise, Nita Ambani commented that they will be able to break even in the long run maybe. However, their objective at present for the team is to be a strong and satisfactory brand that is financially independent without the support of the RIL (Reliance Industries Limited). Mumbai Indians has been the team with the maximum number of fans in Facebook and has appealed millions of people globally with cricketers like Sachin Tendulkar in the team.
Ronnie Screwvala who heads the Walt Disney India is quite delighted with this alliance. He mentioned that “Disney being the most acclaimed brand internationally has only bonded with brands that are commercially feasible in its nature.” He also feels that this coalition of Mumbai Indians and WaltDisney will expedite the aggrandizing of brand equity for both the brands. Besides, it is the insight and vision of Nita Ambani that has led to thisexciting coalition.
Being one of the most recognized and loved comic strip character since 1928, Mickey Mouse is surely going to excite all the fans of Mumbai Indians. Since the under 14 segment seem to make a major chunk of the fans of Mumbai Indians, Mickey Mouse seems to be a conscious choice. The former entrepreneur cum CEO of UTV (the largest media and Entertainment Company), RonnieScrewvalaalso mentioned that the under 14 segment is highly potential and will keep burgeoning in the next few years. Even though the sports channel ESPN being owned by Disney has never catered into cricket, this move will be a breakthrough one.
Also ,the retail revenues of Mumbai Indians team is believed to increase by large numbers this year in comparison with last year’s when it was ranging around 5-6 crore, according to Nita Ambani. Around 5000 outlet stores of Reliance and varied online websites will promote this merchandise is what she says. Besides, she also stated that she will be present for the practice match that will be held on March 26th in the Wankhede Stadium in Mumbai and all the other matches that the team will be playing across the country. IPL 2012 seems to be highly awaited.