Warren Buffett’s Berkshire Hathawayis set to enter Indian Frozen Foods market. Its frozen food retailer Dairy Queen Inc. is popular across the globe, and will expand its reach in South East Asia by tying up with Reliance Retail, a subsidiary of Reliance Industries Limited. Frozen Food conglomerate between these two companies will show a rise in Reliance Retail’s dairy operations.
Recently, top executives of Reliance visited South East Asian markets to understand Dairy Queen’s operations. The deal is yet to be signed, however,a Reliance spokesperson refused to comment as a matter of policy. Reliance Retail supplies half a million litres of milk daily to India’s domestic dairy market, under the brand name Dairy Pure.This potential deal will help the retail arm of Reliance Industries mark its presence in the quick service restaurant business and the frozen food market.
Dairy Queen, which has close to 6000 outlets worldwide serving delicacies like frozen food, soft-serves, burgers and hot-dogs, entered India as a corporate agent for Bajaj Allianz General Insurance. After screening the Indian Market for a while, they seek to clasp the opportunity in the emerging fast food restaurants businessby its joint venture with the MukeshAmbani firm.
It has been reported earlier that Reliance had signed a non-disclosure agreement with LVMH group company Sephora. Reliance Industries Limited is set to sign a bond with a global retailer, after a silence of two years. The consumption of dairy products in India has increased vigorously in the recent years. Reliance Retail does not fail to seek this as an opportunity to widen its business in the dairy market, by planning to sign a partnership with a renownedbrand like Dairy Queen.