In a consumer-friendly move, MSI has joined hands with popular large format retail chains such as Croma, Reliance Digital and Big Bazaar across several cities.
Under the retail drive, the notebook computers will be exhibited at dedicated MSI-branded counters in the LFR stores like Reliance Digital.
In addition, clients will be capable of browsing and accessing thorough product literature, whereas expert staff will on hand to give details about products and assist customers derive an "MSI experience" before making their purchase decision.
In a declaration, Tony Yang, MD of MSI India, stated, "The LFR stores will bring new availability for MSI's industry-leading notebooks to a wider consumer base. They will help buyers make more informed decisions by acquainting them with the capabilities and unique features of the different models."
MSI had started their LFR plan with 30 Croma stores across major metropolitans, in Jan 2010. This plan is now growing to over 43 Stores across 10 nations comprising Delhi, Mumbai, Cochin, Ahmadabad, Chennai, Bangalore, Hyderabad, Gurgaon, Ghaziabad and Rajkot.
The company will be retailing the modish and high-quality X-Slim series of notebook computers plus their Classic series via Reliance Digital outlets.
Additionally, MSI has already commenced rollout of similar retail plan via Reliance and Big Bazaar stores.
MSI notebooks are available at over 20 Reliance stores across ten cities, and another 21 Big Bazaar outlets in Delhi, NCR and Mumbai.
Reliance Digital had also tied up with RECC in Jan 2009 to retail Reva car - a clean, green, technology product that is also plug and use, like the products sold through Reliance Digital stores.Labels: India, LFR, MSI, RECC, Reliance, Reliance Digital