Nita Ambani dons many hats as the Chairperson of DAIS, co-owner of Mumbai Indians, first lady of Corporate India and many more. This time the educationist and social worker in her have joined hands in reaching education to underprivileged and disadvantaged kids.
Although the third season of the popular Twenty20 tournament is only 17 days away, Nita’s busy supporting the underprivileged kids of five NGOs through an initiative called ‘Education For All’. Some members of her team, the Mumbai Indians, Sachin Tendulkar, Harbhajan Singh, Zaheer Khan & Co. are actively participating in this initiative. Commercials were launched across national television channels on Sunday featuring Sachin, Bhajji and Zaheer, who appeared in 15-second commercials for the cause, but the real stars of this Mumbai Indians promo are the children who make an endearing appearance with Nita Ambani at the end.
Nita Ambani intends taking her cause to the masses just like American cycling legend Lance Armstrong did for cancer victims in 2004, the Mumbai Indians is selling blue silicone wristbands signed by Tendulkar and other greats from the team that say ‘Education For All’. Every band sold will mean some amount of money goes towards the NGOs Pratham, Ummeed, Akanksha, Teach For India and Nanhi Kali that do exemplary work in educating underprivileged children. The sale proceeds will be matched by a contribution from the Mumbai Indians’ kitty.
Nita Ambani is counting on the huge fan base her team has across the country to boost the sales, but since it is for a charitable cause, all benevolent Indians supporting other IPL teams are expected to pitch in and buy the bands as well. The educationist in Nita Ambani who believes that education is the key that unlocks the potential of every child says, “It’s a small and humble effort”. She, as an erstwhile school teacher and current Chairperson of the Dhirubhai Ambani International School, has thrown open her institute, which in the evenings becomes an education centre for Akanksha’s underprivileged kids. Besides which, through the Reliance rural schools in Maharashtra and Gujarat, Nita also looks after the education of 15,000 other children.
“One of India’s big needs is for every underprivileged kid, especially the girl child, to know how to read and write,” continued Nita Ambani. “This is a cause that’s very dear to me, and Sachin, Harbhajan and Zaheer were happy to endorse it in the promo.” The sale of these ‘Education For All’ bands that are available at all Reliance and Sahakari Bhandar stores in Maharashtra is just the basic fund raiser. Nita, who sits cheering in the dug-outs whenever her team is playing, will take 120 of these kids to see every home match. She later plans to hold a special benefit match for them with her players.