Reliance Brands began operations two years earlier to launch premium-to-luxury domestic and international brands and also set up retail stores for them.
It has tied up with US-based footwear major Timberland, Italy's Diesel and Paul & Shark in 2008.
Reliance will open their first stores in Mumbai, Delhi, Chennai and Kolkata. Reliance is focusing on the premium to luxury segment, while they are doing mass and value retailing. The price range of Timberland products starts from Rs 6,000 a piece.
Reliance Group is actively talking to a number of brands and designers, we have not closed any deals. Reliance believes many Indian designers have the talent to become international brands. There are many matured designers. Reliance is also looking at international brands, which have positive traction in the country, for possible tie-ups.
Labels: Reliance, Reliance Group, Reliance Industries, RIL